Imago is committed to ensuring that the items we produce are manufactured in factories which operate ethically and responsibly, and in 2003 was the prime mover in setting up the prelims initiative (Publishers Resolution for Ethical International Manufacturing Standards).
The companies involved in prelims work to promote and implement a common internationally-recognised social accountability standard, to which they themselves and their suppliers must adhere. The standard covers all areas relating to working conditions, including health and safety issues, adequate remuneration, working hours, and the prohibition of the use of child or forced labour. Called the CARE Process, it is the standard used by the global toy industry and is managed by their industry body, the International Council of Toy Industries (ICTI).
Imago is a founding member of PREPS - a joint initiative from ten of the UK's leading publishers to capture information about the papers they are using . Together these companies have set up a database to hold technical specifications and details of the pulps and forest sources for each of the papers.

