Pimp My Book!

We are currently busily working away on our first augmented reality projects and it's a very exciting time for us!

We've had lots of meetings with our technology partners discussing all the options sat amongst the 3D TVs, black glasses and webcams and we are buzzing with the potential, features and capabilities of the media. Infact we are struggling to think of a book that would not be enhanced by augmented reality!

One thing that has come up is the possbility to 'retro fit' augmented reality into an existing title without the need to re-originate the entire book or large chunks of it. One of the requirements of augmented reality is a high contrast image to act as the trigger which is best as black and white. Printing loose cards which can be used interactively with the relevant page and incorporating them into the book can work really well and also means you don't need to have the book under the web cam to activate it. It’s also perfectly possible to recognise a 4 colour image and use this as the trigger but the costs are that much higher it's best avoided at the moment!
There is just so much we could talk about - and no doubt we will - but for the moment, feast your eyes on this beauty from BMW showcasing some of the best augmented reality to date.